PHILADELPHIA, PA – May 16, 2019 – AppBus, an accelerator of business transformation, is proud to announce it has been awarded the Philadelphia Alliance for Capital (PACT) 2019 Enterprise Award for Technology Emerging Company.

The finalists (AppBus, GURU, and Phenom People) were chosen from a respected list of technology leaders in the region. All finalists demonstrated product or service innovation and achievement of company milestones. The companies have strong leadership that implemented strategies to accelerate growth and success.

“On behalf of the AppBus team, we are honored to win the Technology Emerging Company Award,” stated President and CEO Bill Conners. “Very rarely does a company have an opportunity to be the best in the world at something. AppBus is poised to empower the workforce to reach its full potential. We amplify the intelligence of employees with context-aware smart workspaces. Every enterprise has a need to optimize employee productivity with automation and contextualization that delivers the right insight at the right time.”

The Enterprise Awards, presented by PACT in partnership with KPMG, recognize and honor leadership and outstanding achievement in investment and in the technology, health, and science industries throughout the region. The Enterprise Awards remain the region’s most prestigious business honors for technology and life sciences companies, leaders, and entrepreneurs. Attracting more than 900 prominent business leaders, the Enterprise Awards’ black-tie gala celebrates achievement, innovation, and success in the Greater Philadelphia region.

About Philadelphia Alliance for Capital and Technologies (PACT)

PACT’s vision is to be the go-to resource for fast-growing companies and a driver of entrepreneurship and innovation in the Philadelphia region. PACT provides its members with valuable content and connections to capital, coaching, and customers that will accelerate their growth and success, and to collaborate with other organizations to drive innovation and entrepreneurship in the region. Please visit for more information.

About AppBus

AppBus enables the consumerization of IT with intelligence, agility, and ease. Our digital automation platform enables enterprises to increase the effectiveness of employees by providing smart workspaces on any device while simplifying processes through intelligent automation. We empower employees to perform by delivering the right insight at the right time. AppBus automates processes and activities that matter, leading to seamless and successful customer engagement. Visit us at


“With all of this discussion of automation technology, however, one fact remains steadfast: Business processes are mostly about humans and the work that they do. Process automation technology will continue to improve as it has for centuries, but the real story here is a human one.”

– Jason Bloomberg It’s all about people: Dispelling the five myths of process automation

AppBus concurs: the real story is a human one—and one that is best told in context.

To make effective decisions, we need to have the right information—or context—available for the situation at hand. Context can be defined as any information used to characterize the situation of a relevant person, place, or thing at a given point in time.

Having the appropriate context means being able to filter through the noise to deliver exactly what customers and users need, right now. Real-time access to relevant information leads to smarter in-the-moment decisions and more personalized, targeted actions. Context-sensitive businesses use what they know about people, products, and situations to customize approaches and solve problems before they arise. Without context, the big picture may be lost, along with the opportunities it provides.

As we speak, context is being used all around us to make decisions that sell products and services, increase productivity, and influence perceptions. Uber uses context to overlay the locations of its cars on Google Maps, making its work process faster and more efficient. Facebook and Google sell context about their users to other organizations launching personalized marketing campaigns. Your business may use context about current or potential customers, their product use, and their buying habits to craft winning sales pitches.

Contextual information that can support effective decision making is more readily available than ever before. It comes from internal and external sources, both public and private. It exists in many formats, and can relate to people, organizations, products and services, assets, and countless other subjects.

Fully exploiting context in business settings by leveraging available information presents new opportunities to improve performance: making the workforce more effective, enhancing products and services, serving customers better, protecting and increasing revenue streams, and addressing competitive threats.

Transforming your business processes with context-aware computing can be complex and challenging. You may need to unlock the business logic and context in older “legacy” applications, integrate information sources with various data formats across diverse networks and security parameters, simplify and streamline user experiences, and integrate the many different devices used by your workforce. Additionally, protecting your organization’s security from the increasing threat of ransomware and data breaches is critical to the transformation process.

AppBus is the first and ONLY vendor to deliver a unified platform that enables organizations to overcome all of these transformational challenges while thoroughly integrating context into everyday business processes. With the AppBus eXperience Platform (AXP), your organization can fully exploit the potential of context-aware computing without the need for significant re-engineering of existing IT applications and infrastructure.

As Bloomberg states in the article referenced above, “business processes are mostly about humans and the work they do.” To understand their customers and users, and to make effective decisions that will grow their businesses, human organizations require context.

How can your organization—and its computing—become more context-aware? With AppBus, empower your workforce to reach it’s full potential.